SmartCard Marketing Systems
A payments platform, a share structure rebuilt for a 506(c) offering, and a $2M Series A.
Raise details
- Round
- Series A
- Raised
- $2,000,000
- Closed in
- 90 days
- Regulation
- Reg D 506(c)
Engagement
- Industry
- Payments technology
Deal Box is not a broker-dealer. We earn from issuers, never from investors.
Massimo Barone, CEO
SmartCard Marketing Systems builds payments technology for banks, telecoms and enterprise customers: a cloud-based EMV host platform, so an issuer can move to chip cards without building the host itself. The market was moving fast. Global non-cash transactions reached 366 billion in 2013, up 10% on the year before, and many banks were still at the planning stage of their EMV migration, held back by budget.
Massimo Barone
CEO, SmartCard Marketing Systems
The challenge
Alongside the EMV host, SmartCard had built more: a coupon and incentive management platform, and a mobile wallet for alternative payments. The company needed capital to take the whole stack to market properly.
The structure stood in the way. The shares had to be restructured before the company could offer them directly to a broad audience of investors.
What Deal Box built
Deal Box ran its investment packaging process and restructured the shares so SmartCard could make a direct offering under Rule 506(c). The rule lets a company reach investors openly, provided every buyer is a verified accredited investor.
The package gave the founders and the investors the same picture of the company, and the story began to come alive for both.
Came in with
A stack of payments software ready for market, and a share structure that could not take the round.
Left with
SmartCard Marketing SystemsShares restructured for a direct 506(c) offering, the full package, and a $2M Series A.
Investment Packaging
Share restructuring for a direct offering
Rule 506(c) offering structure
Deliverables
- Investment Packaging
- Share restructuring for a direct offering
- Rule 506(c) offering structure
The outcome
SmartCard closed a $2,000,000 Series A. The capital paid for its first official product launch and the development of its incentive platform and mobile wallet, and it positioned the company as a technology partner to banks, telecoms and enterprise customers.
Financing closed in 90 days
$2,000,000
“Deal Box helped our team identify the right framework for our offering. Deal Box have helped our company achieve the seemingly impossible.”
More client stories
Disinfection equipmentVictory Innovations
Cordless sprayers, an offering open to its own customers, and an $800K seed round.
Read the story
One link to close.
Deal Box is not a broker-dealer. We earn from issuers, never from investors.