How to raise from accredited investors
24.3 million US households qualify. The playbook for reaching them, from who counts to the pipeline that closes.
Your dentist is probably an accredited investor. So are the couple who own three franchise locations across town, and the regional sales director who has been maxing out a 401k since the nineties. About 24.3 million American households qualified in 2022, roughly 18.5 percent of all of them, against 1.5 million households in 1983.
The rule itself never changed. The thresholds were never indexed to inflation, so four decades of wage and asset growth carried a fifth of the country across a line that had been drawn for the wealthy. The result is the largest pool of eligible private-market capital in American history, and most of it has never been asked.
Rule 506(c) of Regulation D lets an issuer solicit that pool publicly, provided every purchaser is a verified accredited investor. Verification is the gate that makes the public solicitation legal, which is why it runs before any offering materials are available, not after.
The mechanics that close rounds are pipeline mechanics. One link that carries the whole offering. A diligence record an investor can actually read. Real-time signal on who opened what, who entered the data room, and who completed verification, so the second call goes to the investor who is ready to wire rather than the one who is polite.
The full playbook, from qualification rules to pipeline design, is on the Deal Box blog. This page carries the shape of it.